# Forging a digital-first culture in the world's biggest newsroom

**Company:** BBC
**Timeline:** 2016 - 3 weeks
**Contributions:** Product design, user research and ways of working

> Created tools for the BBC's team that changed their ways of working. A live prototype brought together news teams across editorial, radio, talent and live video production – allowing them to collaborate and see their combined efforts in one place.

Canonical: https://www.iamtomwhite.co.uk/work/bbc

We created tools for the BBC news team that changed their ways of working. We ran a live prototype bringing together news teams across the BBC, including, editorial, radio, talent and live video production. This allowed them to collaborate and their combined efforts were visible in one place. 

There was a mission - let's do digital first - and this process and tooling made it easy for people who haven't touched digital before to get involved.

![Contextual explainers to support users in understanding the background around the news](https://www.iamtomwhite.co.uk/images/bbc-2.png)
![Contextual explainers to support users in understanding the background around the news](https://www.iamtomwhite.co.uk/images/bbc-3.png)
![Contextual explainers to support users in understanding the background around the news](https://www.iamtomwhite.co.uk/images/bbc-4.png)

### Achievements

- Got senior BBC political journalists making digital stories for the first time – virtually broadcasting live
- Demonstrated to senior management the extent of repetition in their reporting
- Created demand for a new, easy-to-use CMS by placing a design team on the existing one
- Showed the power of journalists, designers and technologists working together
- Improved workflow for over 300 journalists