# Transforming relationships between retailers and their suppliers

**Company:** Ascential
**Timeline:** 2018 - 12 weeks
**Contributions:** Product design, user research and team development

> A continuous 360 feedback and benchmarking tool for the world's leading retailers and their suppliers – encouraging cooperation at multiple levels in the supply chain and promoting category innovation and growth.

Canonical: https://www.iamtomwhite.co.uk/work/ascential

A continuous 360 feedback and benchmarking tool for the world's leading retailers and their suppliers. The product encourages cooperation at multiple levels in the supply chain, promoting category innovation and growth.

### Approach

Over 12 weeks, we took Ascential on a journey to understand the needs of their potential customer base – speaking with category managers and staff at Sainsbury's, P&G, Unilever and more – then developed, tested and delivered a branded proof of concept. We also helped establish Ascential's 'Makers' team and build their capabilities.


![A continuous 360 feedback and benchmarking tool for the world's leading retailers and their suppliers](https://www.iamtomwhite.co.uk/images/ascential-2.png)
![Working collaboratively with business stakelholders to ideate, test and iterate our concepts](https://www.iamtomwhite.co.uk/images/ascential-3.png)
![Transforming relationships between retailers and their suppliers](https://www.iamtomwhite.co.uk/images/ascential-4.png)

### Achievements

- Lightweight and easy-to-use tools with dashboards for varying levels of seniority
- 14 interviews and testing sessions with a range of suppliers and retailers
- Product brand creation
- Creation of an additional sub-product, Archergram, broadening the reach of feedback to all staff