Transforming relationships between retailers and their suppliers
A continuous 360 feedback and benchmarking tool for the world's leading retailers and their suppliers. The product encourages cooperation at multiple levels in the supply chain, promoting category innovation and growth.
Approach
Over 12 weeks, we took Ascential on a journey to understand the needs of their potential customer base – speaking with category managers and staff at Sainsbury's, P&G, Unilever and more – then developed, tested and delivered a branded proof of concept. We also helped establish Ascential's 'Makers' team and build their capabilities.
Achievements
- Lightweight and easy-to-use tools with dashboards for varying levels of seniority
- 14 interviews and testing sessions with a range of suppliers and retailers
- Product brand creation
- Creation of an additional sub-product, Archergram, broadening the reach of feedback to all staff